- Take a course
Learn. To become successful, you need regularly to improve your skills. Google course called “Fundamentals of Digital Marketing” can be very helpful. You get a good course, and you learn a lot of things or structure the knowledge you already have. The explanation is simple so that anyone can understand it. All of the teachers are experts in Marketing field. Expect of these, at the end of the course you can do the test. If you succeed, you will get the certificate. And that might be a good upgrade for your CV. The whole course including the test is completely free.
Here is the link to the course:
https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
- Read a book
Whether you are psychologist, marketer or engineer, it is always good to read books that were written from experts in your field. There are plenty of books you can find on the internet and download them for free. Good advice for beginners is “Principles of Marketing” by Philip Kotler. The main Marketing rules and logics are very good explained here. That is kind of must-have for Marketing students. “Digital Marketing for dummies” could be a good introduction for digital marketers. This book is very readable and that is important for beginners. The important thing is, you have to read regularly.
- Go creative
A marketer should be creative. He should be able to use different tools to reach the aim he has. To my mind, Adobe Photoshop is one of them. Once you will look for the job or internship, simply the amount of your skills could persuade an HR expert to choose you. Because during internships especially you are going to do plenty of different tasks. Often trainees help different departments and assist some specialists. Most likely you will need to draw a logo or make an ad filling it up with text. And stuff like this you can do using such software very well! There is a lot of free content where you can learn Photoshop. For Example, there are many YouTube channels with some useful tutorials. Here are some of them:
https://www.youtube.com/user/photoshoptrainingch/playlists
https://www.youtube.com/channel/UCr1E-5XJiMhqQOUWwceb2ew
- Analyze and optimize
Nowadays surfing on the internet we are surrounded by hundreds of algorithms, machines, programs that are generating advertisements. You need to be able to optimize all that stuff. That means you need to know the basics in Search engine optimization (SEO). It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. That is an important tool in digital marketing. In marketing books, special courses you can learn a lot about this. Here is some helpful link to learn some basics:
https://moz.com/beginners-guide-to-seo
- Go digital
Well maybe you are not going to be an expert in that field and use it every day, but it will help you to understand digital marketing much better. If you want to work in that field, some basics of programming and developing websites will be very helpful for you. It`s good if you will understand the difference between front end and back end. Some basics of building a code with HTML could be useful. Here is the website, where you can find a lot of courses for free:
https://www.codecademy.com/learn
Good luck becoming a digital marketing specialist!
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